are a form of online marketing and is also a method for search engine optimization. A business seeking to increase the number of visitors to its web site can ask its strategic partners, professional organizations, chambers of commerce, suppliers, and customers to add links from their web sites. A link campaign may involve mutual links back and forth between related sites, but it doesn't have to require the reciprocation of links.
Increasing the number of links to a site has two beneficial effects:
* Search engines such as Google judge the importance of a site by the quality, relevance and number of other sites that link to it.
* The additional links result in visitors moving from the linking site to the target site.
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