Quick SEO Checklist

1 The title of a post should always go before the name of your site.
2 Always use permalinks. Wordpress has this functionality built-in so make sure you use it.
3 Your theme should be using heading tags (h1 , h2, h3) for post headings. It doesn’t hurt to double check.
4 Keywords in title, body, and anchor text.
5 Link to reputable sites.
6 Don’t go overboard with outbound links.
7 Add relevant keywords and descriptions to metatags.
8 Clean up dead links.
9 Link to other posts on your site as often as possible.
10 Use alt and title attributes when inserting an image.
11 Limit duplicate content.
12 Make sure your pages can be validated. Search engines like clean, well coded, and easy to navigate sites.
13 Generate a sitemap for search engines.
14 Use robots.txt to prevent search engine crawlers from indexing certain areas of your site - like your admin directory.


SEO Checklist

Keywords
Keyword in title tag (+3)
Keyword in URL (+3)
Keyword density in document (+3)
Keyword in H1 and H2 headings (+3)
Keyword in the beginning of document (+2)
Keyword in ALT tags (+2)
Keyword in Meta tags (+1)
Keyword stuffing (-3)
Links
Anchor text of inbound links (+3)
Origin of inbound links (+3)
Links from similar sites (+3)
Links from .edu and .gov sites (+3)
Anchor text of internal links (+2)
Many outgoing links (-1)
Outbound links to bad neighbors (-3)
Cross-linking (-3)
Meta Tags
Description Meta Tag (+1)
Keywords Meta Tag (+1)
Refresh Meta Tag (-1)
Content
Unique content (+3)
Frequent updates (+3)
Age of content (+2)
Poor coding or design (-2)
Invisible text (-3)
Doorway pages (-3)
Duplicate content (-3)
Other factors
Site accessibility (+3)
Sitemap (+2)
Site size (+2)
Site age (+2)
Top-level domain (+1)
URL length (0)
Hosting downtime (-1)
Flash (-2)
Misused Redirects (-3)