What do you think: Is this the right way to spread out our link building strategy? What would you do different?
Answer: The authority links are going to be the most powerful and effective, but also the trickiest to get. However, if you can put extra energy into getting more authority links that will give you the greatest boost.
Regarding your other link sources, we're not seeing nearly the same ranking boost from article directories and press release sites that we have in the past. They are very easy links to get but we wouldn't expect much impact from them anymore.
Instead, our focus would be on three areas of link building:
Social media - This approach can be challenging since you have to understand how social media works and produce great content tailored to it, but it can also pay huge dividends. This is among the most effective types of link building. We cover it in detail in the following reports:
How to Create Content, Build Links and Increase Search Rankings by Marketing with the Digg Effect
An Online Marketer's Guide to Link Building with Digg
Article marketing - The trick with article marketing is not to get links from the article directories (which are worth less and less as time goes on) but to see who reprints your articles and then create relationships with those sites to offer them unique content in exchange for a link back. Even better, bypass article directories entirely and look for quality sites related to yours, then contact them and see if see if you can write articles for them (with a link back to your site, of course).
We cover the right way to do article marketing here:
How to Build Links, Increase Traffic and Dominate Your Niche with Article Marketing
Paid links - Obviously you can get penalized for buying and selling paid links these days so you need to be very careful. However, done right they can be an extremely effective way to build high-quality links quickly. But you need to fly beneath the search engines' radars and avoid getting your links from well-known sources or leaving footprints that make it easy to identify your link as paid. We cover how to do that in detail in this report:
How to Buy Links Without Getting Burned!
Now to the plan you laid out. Overall, your link building plan looks like a good one. Our main advice is that you probably won't get much bump from the article directories or the press releases so you'll need to focus on links from other sources. Take a look at niche directories. You can usually find them by searching for your keyword followed by the word "directory". For example, if your site was about wine, then try the following search:
http://www.google.com/search?q=wine+directory
Also, you can build links faster than the rate you mentioned without worrying about any kind of penalties. This is especially true of social media links. Since those links are entirely natural you can build as many as you want as fast as you want. However, for links that you build by hand (such as directory links) you do want to go slower.
We wouldn't submit to more than about 5 general directories a month, and you probably wouldn't want to be listed in more than about 20 or 30 general directories overall. See our list at:
http://www.searchenginenews.com/se-news/directory-master.html
It's not a huge deal if you already are listed in more than 30 directories, but you want to balance out your link profile so it doesn't look like you're getting all your links from one place.
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